Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
- Downloads：6752
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-09-04 07:53:03
- Update Date：2025-09-06
- Status：finish
- Author：Damian Ryan
- ISBN：0749478438
- Environment：PC/Android/iPhone/iPad/Kindle
- Download
Summary
Marketing expert Damian Ryan looks at the world of digital marketing: how it got started， how it got to where it is today and where the thought leaders in the industry believe it is headed in the future。 This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business。 It has also been thoroughly revised with more information， fresh examples and case studies， and new chapters on native advertising， video marketing， and the Internet of Things。 Ryan deals with key topics in detail， including: search marketing， social media， mobile marketing， affiliate marketing， e-mail marketing， customer engagement and digital marketing strategies。 He will help readers to:
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve a competitive edge
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve a competitive edge
Reviews
Michelle Ogden
，
Understanding Digital Marketing has been around for five editions。 Five！！！ Damian Ryan has brought together a group of experts that will teach you everything you NEED to know about marketing in today's world。 Because of CoVid 19 the business model and the way people interact with media has changed a lot。 Gone are the old ways of reaching people。 There are so many choices today。 How can you reach the people who would love what you have？ This book will be your marketing bible。 Understanding Digital Marketing has been around for five editions。 Five！！！ Damian Ryan has brought together a group of experts that will teach you everything you NEED to know about marketing in today's world。 Because of CoVid 19 the business model and the way people interact with media has changed a lot。 Gone are the old ways of reaching people。 There are so many choices today。 How can you reach the people who would love what you have？ This book will be your marketing bible。 。。。more
Phillip Cole
，
Regardless of the size of a business， it will probably need to consider digital marketing at some point。 If you are part of a small business， or especially a business of one， you probably will have to do this yourself。 Understanding Digital Marketing gives you a great start in planning and executing a marketing plan。It covers a wide range of topics that you will encounter， such as creating a website， getting found through searches， and what to do on social media。 The book serves as a roadmap to Regardless of the size of a business， it will probably need to consider digital marketing at some point。 If you are part of a small business， or especially a business of one， you probably will have to do this yourself。 Understanding Digital Marketing gives you a great start in planning and executing a marketing plan。It covers a wide range of topics that you will encounter， such as creating a website， getting found through searches， and what to do on social media。 The book serves as a roadmap to help you develop a workable plan， then keep it going。 Whether you are just starting， or need to get out of a rut， this book can give you help。I received a complimentary copy from the publisher through NetGalley。 All opinions are my own。 。。。more
Riya Reads
，
The blurb of this book seemed like the perfect one of many Marketing books that will help clear all thing Marketing at an amateur level。This book have a few tips for digital marketing but wasn't one of my favourite Marketing books。I HAVE COME ACROSS BETTER AND INFORMATIVE BOOKS OUT THERE。 Left me with more conundrum than understanding。Thankyou NetGalley and the publishers for sending me an e ARC in exchange for an honest review。 The blurb of this book seemed like the perfect one of many Marketing books that will help clear all thing Marketing at an amateur level。This book have a few tips for digital marketing but wasn't one of my favourite Marketing books。I HAVE COME ACROSS BETTER AND INFORMATIVE BOOKS OUT THERE。 Left me with more conundrum than understanding。Thankyou NetGalley and the publishers for sending me an e ARC in exchange for an honest review。 。。。more
Nikki
，
A thorough， well-organised， exceptionally researched， easily readable， and inspiring treasure trove of up-to-date information about digital marketing today。 Would recommend to amateurs and experienced professionals alike。
Alicia Robben
，
This book starts off with the first two words in the preface as "Donald Trump。" My first reaction is that this book is going to be full of politics even though the title is understanding digital marketing。 Based on the two beginning words most people will already know if they love or hate the book。 For me， this book have a few tips for digital marketing but wasn't one of my favorite Marketing books。 Thanks to Kogan Page Lmtd and NetGalley for a copy to honestly review。 This book starts off with the first two words in the preface as "Donald Trump。" My first reaction is that this book is going to be full of politics even though the title is understanding digital marketing。 Based on the two beginning words most people will already know if they love or hate the book。 For me， this book have a few tips for digital marketing but wasn't one of my favorite Marketing books。 Thanks to Kogan Page Lmtd and NetGalley for a copy to honestly review。 。。。more
Susie
，
I found this book really interesting and useful， full of tips and tricks。 It was a bit geeky in parts， but in the most part I understood it。 Thank you NetGalley for my complimentary copy in return for my honest review。
Dora Okeyo
，
I needed to learn some new tricks in digital marketing but what I gained from this book was more。 What started as getting the hang of digital communication， social networks and just how to create content and I have been revising my approach to marketing my ebooks online and it's great receiving feedback all thanks to what I learned herein。Thanks netgalley for the eARC。 I needed to learn some new tricks in digital marketing but what I gained from this book was more。 What started as getting the hang of digital communication， social networks and just how to create content and I have been revising my approach to marketing my ebooks online and it's great receiving feedback all thanks to what I learned herein。Thanks netgalley for the eARC。 。。。more
Akansha
，
Clearly this is a book you need to pick up when you want a good introduction to the subject， and would like some good examples along with it。I read this digital copy， but it has so many tips that I would recommend keeping a paperback and loads of post it's！ Clearly this is a book you need to pick up when you want a good introduction to the subject， and would like some good examples along with it。I read this digital copy， but it has so many tips that I would recommend keeping a paperback and loads of post it's！ 。。。more
Darya
，
I'd recommend this book of you are new to digital marketing。 Then it will bring a lot of insights and relevant information in this industry。 Definitely the book is well written and the information is well presented。 As I am involved in this industry the book was a good recap of all the information。 Riverside well and definitely nice overview of digital industry starting from the history on how to represent a company online with we， email， social media， digital marketing， etc。 I'd recommend this book of you are new to digital marketing。 Then it will bring a lot of insights and relevant information in this industry。 Definitely the book is well written and the information is well presented。 As I am involved in this industry the book was a good recap of all the information。 Riverside well and definitely nice overview of digital industry starting from the history on how to represent a company online with we， email， social media， digital marketing， etc。 。。。more
Cozy Book Spot
，
Awesome and informative book！ I'm still half way through but it has been pretty helpful so far。 I'm a content creator and a blogger and I love reading about digital marketing。 This book is mostly texts a few charts。 I received a free digital copy of this book from NetGalley in exchange for my honest review Awesome and informative book！ I'm still half way through but it has been pretty helpful so far。 I'm a content creator and a blogger and I love reading about digital marketing。 This book is mostly texts a few charts。 I received a free digital copy of this book from NetGalley in exchange for my honest review 。。。more
Moneer Elgaali
，
Munirf60@hotmail。com
Celal
，
Birçoğu blog ve benzeri kitaplardan okuduğumuz bilgilerin toplanmış hali gibi。 Ben bu tür yazıları çok okuduğum için belkide， bana yeni bir şey maalesef katmadı。
Amir Jabbari
，
The book gives the reader a through understanding of the Digital Marketing big picture but does not elaborate most of the time
Chris
，
Great resource for online entrepreneur。 Large sections of the book are now dedicated to larger companies and are challenging to understand how those same techniques may adapt to smaller businesses。
Monica
，
Needs updating to incorporate the new technologies that have come up since 2008 when the book written， but the principles are solid！
Mario Russo
，
VEry comprehensive book。 Even tho most of the book's content was familiar to me I applaud the huge effort of the author to put it all together in one book。 If your business needs to get a kickstart in digital marketing I can't think of any book better than this。 VEry comprehensive book。 Even tho most of the book's content was familiar to me I applaud the huge effort of the author to put it all together in one book。 If your business needs to get a kickstart in digital marketing I can't think of any book better than this。 。。。more
Dmitry Kuriakov
，
（The English review is placed beneath Russian one） Увесистая четырёхсот страничная книга призванная охватить все аспекты онлайнового или digital маркетинга。 Честно сказать， все предыдущие книги （за исключением книги Маркетинг 4。0） по маркетингу/бизнесу в онлайн пространстве не произвели на меня хоть какого-то впечатления。 Поэтому не понятно， на что собственно я рассчитывал。 В общем， и эта книга меня не впечатлила。 Размер – да， но содержание – определённо нет。Во-первых， не понятно для кого предн （The English review is placed beneath Russian one） Увесистая четырёхсот страничная книга призванная охватить все аспекты онлайнового или digital маркетинга。 Честно сказать， все предыдущие книги （за исключением книги Маркетинг 4。0） по маркетингу/бизнесу в онлайн пространстве не произвели на меня хоть какого-то впечатления。 Поэтому не понятно， на что собственно я рассчитывал。 В общем， и эта книга меня не впечатлила。 Размер – да， но содержание – определённо нет。Во-первых， не понятно для кого предназначена данная книга。 Информация настолько базовая， что она может заинтересовать только тех， кто только что открыл для себя Интернет， кто вообще не знает， что и как， и даже как выглядит он при ближайшем увеличении。 Если учесть， что книга априори ориентирована – в самом широком смысле – на тех， кто занимается или собирается заниматься бизнесом в интернете， то， как можно не понять， что такие люди не могли всё это время жить на необитаемом острове или в какой-то пещере или в любом другом месте， где не существует интернета。 Т。е。 даже если человек не занимался бизнесом в онлайн， он всё равно многое уже знает только от того， что исследует интернет пространство， взаимодействует с различными сайтами （развлекательными ли， образовательными ли， новостными ли）。 Автор же преподносит информацию так， как будто это ребёнок который только что пошёл в школу。Во-вторых， очень и очень много воды。 Автор начинает аж с древнейших времён с прицелом объяснить， что реклама существовала ещё в Древнем Риме （или Древней Греции）。 И потом через века в наши дни и Интернет。 Это определённо ненужная информация， которая только сбивает с намеченной цели。 Да и тема эта， совершенно другая。В-третьих， из-за того， что автор решил охватить вообще всё， получилось， что книга и слишком банальная и слишком техническая。 К примеру， автор пишет о хостах， как выбирать их и так далее。 Зачем это человеку， который не является программистом？ Ну， я могу предположить， что кому-то важна техническая сторона вопроса и как выбрать хост， является для него важным。 Однако определённо， не для всех。 И тут я возвращаюсь к тому， о чём писал выше。 Автор， включив в книгу всевозможные темы с целью написать книгу для всех категорий людей， написал， на самом деле， книгу ни для кого。 Потому что если человеку потребуются именно что технические вопросы по созданию сайта， он обратиться к специализированной литературе， которая более подробно рассматривает этот конкретный вопрос и которая не отвлекается на другие темы。 Данная же книга предлагает широкий выбор тем， но описывает их довольно поверхностно， таким образом， книгу можно заменить простой специализированной статьёй из интернета。 Я уж молчу про то， что темы типа: сайт должен быть ясным и чётким， удобным в использовании， не перегружённым деталями и с хорошим дизайном – повторяется чуть ли не в каждой соответствующей книге。 Да тут даже книги или статьи ненужно， тут достаточно здравого смысла。 Поэтому здравый смысл + бенчмаркинг， в совокупности могут заменить 80% подобной литературы по digital маркетингу， а может даже и все 98%。Four hundred-page book designed to cover all aspects of online or digital marketing。 To be honest， all previous books （except for Marketing 4。0） on marketing/business in online space did not make any impression on me。 Therefore， it is not clear what I actually expected。 In general， this book did not impress me。 The size is yes， but the content is definitely not。Firstly， it is not clear for whom this book is intended。 The information is so basic that it can only interest those who have just discovered the Internet， who do not know "what" and "how Taking into account that the book is oriented - in the widest meaning - at those who are engaged or going to be engaged in business in the Internet， how it is possible not to understand that such people could not live all this time on a desert island or in some cave or in any other place where there is no Internet。 That is， even if a person was not engaged in business online， he still knows a lot of things only from the fact that he explores the Internet space， interacts with various sites （entertainment， educational， news， etc。）。 The author presents the information as if it were a child who has just gone to school。Secondly， there is a lot of water。 The author begins with the most ancient times with a view to explain that advertising existed in ancient Rome （or Ancient Greece）。 And then through the centuries in our days and the Internet。 This is definitely unnecessary information， which only knocks off the intended purposes。 And this theme， absolutely inappropriate。Thirdly， because the author decided to cover everything at all， it turned out that the book is too banal and too technical at the same time。 For example， the author writes about host， how to choose them and so on。 Why would a person who is not a programmer want to do that？ Well， I can assume that somebody cares about the technical side of the question and how to choose a host is important to them。 But definitely not for everyone。 And here I come back to what I wrote above。 The author， having included all sorts of topics in the book in order to write a book for all categories of people， actually wrote the book for nobody。 Because if a person needs technical questions to create a site， he will turn to specialized literature， which examines this particular issue in more detail and which is not distracted by other topics。 The same book offers a wide range of topics， but describes them rather superficially， so the book can be replaced by a simple specialized article from the Internet。 I am not talking about the fact that the themes such as: the site should be clear and precise， easy to use， not overloaded with details and with a good design - repeated in almost every relevant book。 There is even no need for books or articles， there is enough common sense。 Therefore， common sense + benchmarking in the aggregate can replace 80% of such literature on digital marketing， and maybe even all 98% 。。。more
Ashley Place
，
Highly recommend this book for professional development
Sarah - Sarah's Vignettes
，
This book was recommended reading for the Digital Marketing module of the CIM Level 4 Certificate in Professional Marketing。 No book on the subject can ever be truly up to date as digital marketing is constantly changing and evolving。 This book is however a really good introduction and helpful to read as background reading。
Jocheung
，
A good introductory book for learning digital marketing。
Jim
，
Handy book to get started with digital marketing。 Another handy and practical book I recently came across is the book DotComSecrets that reveals the 1 simple trick to double sales。。。。and the author is currently sending a review copy for free at http://bit。ly/free-book-dotcom Handy book to get started with digital marketing。 Another handy and practical book I recently came across is the book DotComSecrets that reveals the 1 simple trick to double sales。。。。and the author is currently sending a review copy for free at http://bit。ly/free-book-dotcom 。。。more
Lizete Mangueleze
，
Very informative book and is a good starting point to have a better understanding of digital marketing。
Lucy Ponton
，
A topic that is never truly up to date。 A great read and excellent chapter info to guide you through the different topics。
Elina
，
Erinomainen perusteos digitaalisen markkinoinnin peruskysymyksistä。 Soveltuu hienosti oppikirjaksi。 On kuitenkin huomioitava， että kirjasta saattaa olla uudempikin painos olemassa。
Çağlayan Taybaş
，
Dijital pazarlama alanında en iyi kitaplardan birisi！
Bex
，
A really useful overview - great as a starting text for those seeking to understand - used in the preparation for my current job to help align what I was already doing with some of the appropriate terminology！
Darren
，
Digital marketing does not stand still and neither should the underlying marketing strategies that hopefully engage and attract the digital generation of those you want to be customers。 A book like this seeks to help the reader both understand digital marketing and develop some marketing strategies that work within the digital realm。 Touching on matters such as social media， SEO， mobile marketing， affiliate marketing and customer engagement， the reader is given a good， basic grounding on the bas Digital marketing does not stand still and neither should the underlying marketing strategies that hopefully engage and attract the digital generation of those you want to be customers。 A book like this seeks to help the reader both understand digital marketing and develop some marketing strategies that work within the digital realm。 Touching on matters such as social media， SEO， mobile marketing， affiliate marketing and customer engagement， the reader is given a good， basic grounding on the basics。 Of course， for the more-experienced a lot of this may be unnecessary， yet in a rapidly changing， diverse and global world it may be possible that even the most-experienced has missed a particular activity， hint， tip or more。 A quick perusal of the book， for them， may refresh parts of the brain that other books cannot reach！ Something must work for the author， with this book being now in its fourth edition。 Certainly， it is an attractive， accessible and informative guide with a great affordable price tag to match。 It is a massive book that surely will have something for everybody; its small chapters make it appear less daunting and let you dig deep into a specific issue or concern before possibly broadening your search for additional information elsewhere。 The brief case studies also added welcome， external colour and knowledge to the mix。 What is there not to like？ Even if you have enjoyed a previous edition， it may be worth taking a look at this as a lot can change in a very short time。 Understanding Digital Marketing， written by Damian Ryan and published by Kogan Page。 ISBN 9780749478438。 YYYYY 。。。more
Dave Irwin
，
I read this book as a further addendum to a digital marketing course I took， so really I read it as a course text book but I found it to be really engaging with good information， although with any book about the internet， some of the examples in the version that I read were a bit dated。 Since the subject is constantly evolving， a book will never be as dynamic and up to date as the subject upon which it is written i。e。 Digital Marketing; never the less this book is a great foundation for the subj I read this book as a further addendum to a digital marketing course I took， so really I read it as a course text book but I found it to be really engaging with good information， although with any book about the internet， some of the examples in the version that I read were a bit dated。 Since the subject is constantly evolving， a book will never be as dynamic and up to date as the subject upon which it is written i。e。 Digital Marketing; never the less this book is a great foundation for the subject itself。 I particularly liked the case studies in each chapter and and the way the authors presented the information。 I highly recommend Understanding Digital Marketing。 。。。more
Ken Ngo
，
Tiếp thị số từ A->Z sẽ trình bày cho bạn tất tần tật những gì cần biết để có thể lên kế hoạch cho một hoạt động tiếp thị trực tuyến thành công。Mặc dù còn những thuật ngữ chuyên ngành tương đối khó hiểu nhưng nhìn chung nếu đọc hết cuốn sách này， bạn sẽ có một cái nhìn tổng quan nhất về hoạt động tiếp thị số những năm gần đây。 Hơn hết nếu bạn đang bí ý tưởng thì với cuốn sách này là một sự lựa chọn tốt。
Andrew
，